Our subscription price is the single bottle list price minus 10%, and it stays that percentage for as long as you keep the plan, because we set the rule once instead of running a different promotion every quarter. A $26 bottle costs $23.40 on subscription. That's the entire pricing strategy, and this page is the honest version of how we got there.
If you want to see this on a real label, the Magnesium Taurate Gummies 60 Count - Bundle and Save product page carries the full Supplement Facts panel.
What we refused to do
The industry standard is a first order hook: 40% off the opening shipment, then a quiet step up to a higher recurring price that most subscribers never notice. It converts brilliantly, because the discount is loud and the step up is silent. We didn't take that path for one boring reason: every subscriber who discovers the step up cancels, tells two friends, and costs more than the promotion ever made.
We also refused time locked pricing that only survives 3 months. A subscription is a promise of convenience, and a price that expires isn't convenience. It's a lease with paperwork.
How the number was actually chosen
Ten percent sits exactly where our order economics allow. Subscribers order on a predictable cadence, which means we forecast the batch sizes better, waste less raw material, and skip most of the paid advertising that one time buyers require to reach us at all. Predictability is a currency in manufacturing, and a subscription is simply the most honest way to buy it from us while we pay you back for it. Those savings are real, roughly 12% of our cost per order, and 10% is us passing most of it on while keeping the lights on. The price isn't generosity. It's arithmetic about what a repeat customer costs to serve.
The maths has to work at the recurring rate forever, not just at the teaser rate for a month, which is the test most subscription prices quietly fail.
What the price never changes on
The 10% applies to every reorder for as long as the plan runs, including when you switch products or adjust the delivery cadence. If list prices rise because raw material costs rise, and ours did once this year, the subscription rises by the same percentage the list does, never more. We email subscribers 30 days before any increase lands, which is a courtesy that turns out to be rare enough to mention.
Skipping a shipment or pausing the plan doesn't touch the rate either, and cancellation takes 2 clicks from your account page with no retention maze in between. The price is attached to the relationship, not to perfect obedience, and a plan you can leave freely is a plan we have to keep earning every single cycle.
The honest comparison
Compare us against a competitor on the year, not the first parcel. A 40% first order discount followed by full price costs more over 12 months than a flat 10% that never changes, on any bottle above about $15. Run that comparison on whatever you're currently subscribed to, including streaming services and coffee, and the pattern repeats. Loud discounts are priced in somewhere, and the somewhere is usually month 2.
A good deal is one you'd still choose with the whole year's invoices laid out in front of you, and that's the only test we design for. We'd rather be that than exciting. Exciting pricing is a marketing budget with your name on it, and the invoice always arrives eventually.
Frequently asked questions
Is there a hidden lock in?Show answerHide answer
No. Edit, pause or cancel before the next shipment and it simply stops.
Why subscribe rather than reorder?Show answerHide answer
Convenience and a lower recurring price. That is the whole pitch.
What happens if the price changes?Show answerHide answer
Existing subscriptions are honoured, and changes apply to new ones.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
